-1920x1280.jpg%3F2026-07-02T18%253A11%253A51.652Z&w=3840&q=75&dpl=dpl_FhDpproBcrC6Jznsb8TNrfpQiRGe)
For conventions, seminars and corporate events
AI & creativity keynote speaker for talks that stick.
Butzi blends expertise, storytelling and live magic to make artificial intelligence concrete, spark creativity and turn ideas into action.
Trusted by
Références clients : SAP, Airbus, BNP Paribas, P&G, Total, Barilla, Deutsche Telekom, Cartier, Chanel, Hilton, Capgemini, Safran, TotalEnergies, King (Microsoft Gaming), Dior, Adyen, Wavestone, Arkema, T-Systems, Raiffeisen, OpenClassrooms, Mindvalley, Théa, L'Oréal.
Keynotes & workshops
What message do you want to land with your teams?
Understand AI, reignite ideas or produce concrete leads: pick the change you are after.
Understand AI
Demystifying artificial intelligence without the jargon, and giving your teams clear reference points on the uses, the impact and the reflexes to adopt.
See the AI keynote
Reignite ideas
A shift of perspective to break out of autopilot, regain boldness and turn constraints into concrete possibilities.
See the creativity keynote
Move to action
Put the group to work during the session, surface real ideas and leave with next steps you can act on.
See the creativity workshop
.jpeg%3F2026-07-02T18%253A11%253A49.064Z&w=3840&q=75&dpl=dpl_FhDpproBcrC6Jznsb8TNrfpQiRGe)
Magic in service of the message
Why build magic into a corporate keynote?
Because a message you experience leaves a mark.
- Attention
Capture the attention of an already-solicited audience
Short sequences, placed at the right moment, re-energise the room and refocus attention on the key ideas.
- Understanding
Make abstract ideas concrete
Magic lets people experience a perception bias or a shift in point of view, instead of only having it explained.
- Retention
Anchor a shared memory
Participants leave with a moment that is easy to retell and share, extending the message beyond the event.
- How it works
- Frame the intervention · Bring the message to life · Extend the impact
- Formats
- In-person · Remote · Hybrid
- For which events?
- Conventions · Seminars · Leadership committees · Internal events
The magic that lands
What teams remember after the keynote
500+ talks later, here is what the teams who lived a Butzi keynote have to say.
- 500+keynotes delivered
- 4.9/5average post-event rating
- 98%recommend the keynote
- 50+CAC 40 & Fortune 500 references
« He inspired our participants to better integrate creative methods and an agile mindset into their daily work. Thank you, Butzi! »
Hanane BouzidiSenior Expert Leadership Framework
« Butzi ran an exciting workshop on how to become an Agile Entrepreneur, with straightforward recommendations much appreciated by all the team. »
Carla AlfieriRD&Q Education & Knowledge Management« Apart from 'walking the walk' by being creative and innovative himself, Butzi is a blend of fascinating excitement, pure authenticity and unique skills »
Vassilis KafirisCustomer Service Summit
« An exceptional experience! His talents as a magician and excellent speaker have successfully liberated speech and ideas. »
Laurène Castor
« We had Butzi several times to talk about Creativity and Innovation as this moment of inspiration is always appreciated by the audience »
Yves Taupin
« His tricks are impressive and his personality and humour make him so engaging and fun to watch while delivering an important message. I would highly recommend Butzi for an engaging and memorable keynote. »
Lynne Kelly-DowneyRegional Director of Sales Operations, London« Butzi’s greatest skill is to awaken the creative genius in you. With his masterful help you will unleash creativity you didn’t know was in you. »
Sonia ChoquetteThe Answer is Simple (NYT bestseller) · New York Times best selling author
« Butzi delighted our 100-person IT seminar with humor and originality. An inspiring moment that left us a great memory and, above all, new ways to approach situations differently. Long live Crazytivity! »
Alexandra AssarafResponsable Informatique« With Butzi everything is possible! He proves that creativity is accessible to all if we really want it and have the right tools. »
Jean-Marc AubouinQwamplify
« This is one of the moments that will have marked me most in recent years. Thank you for these precious sources of inspiration! »
Lilia BenaniDior Training Team« Praised by all the participants, we really all had the feelings of finding our childlike creativity back »
Marie Spahn« He provided a very well-thought content with valuable insights to make a point about being creative in the corporate world and attendees were left motivated, inspired and energized. »
Max AngelovGlobal Innovation Forum · Organisateur du GIF
« It really highlights the power of diversity of thoughts (...) when we were able to collaborate all together it became a more complete and holistic answer. »
Managers de BNP Paribas
« So innovative! A surprising approach that leads to think differently »
Bénédicte Lijour
« As usual, Butzi continues to surprise us with contemporary tricks full of ingenuity »
Christophe Chhay
« His engaging ideas and knowledge sharing with the use of creative magic created a unique experience for all Kingsters who attended. »
Bhavik PatelStrategy and Operations at King (Microsoft Gaming)
« All participants came out delighted from his captivating and original performance »
Amandine Defour
« Butzi has a real gift for engaging his audience through his inspiring journey, his concrete brainstorming tools, his advice on creativity and moments of magic! We came away full of energy and delighted with the session. Very professional, a big thank you! »
Jeanne de CalbiacSenior Global Event Marketing Manager
« He definitely inspired Airbus employees to be more innovative every day! »
Rey Buckman
« I really liked the fun side of the keynote: people enter his world, play along, and open their minds to creativity. Even if you’re not part of the 'creative team', you feel capable of being creative. »
Équipe Cartier« Butzi magically lit up the MDEDE Vendée 10th-anniversary evening! Attentive to our project, he introduced us to 'impossible unless', a real magic formula for all our future projects. »
Laetitia PaulMDEDE Vendée« Thank you so much for being with us today. You were magnificent! »
Eve Butterworth« Butzi explained in a very practical workshop how to adapt his creativity tools to the corporate world. Everyone loved the atmosphere of this original day that truly enriched them. »
Virginie LaclefCoved
« Butzi’s mind-bending magic totally awed all our students at Mindvalley. »
Vishen Lakhiani« With his dynamic, well thought out presentation, magic tricks and visuals appealing to the audience’s emotions (no less than 600 attendees), Butzi engaged, impressed, inspired and woke up the public. »
Julie BodinFarvest« His performance is enticing, entertaining and truly inspiring. He’s a great person to work with and I highly recommend his work. »
Vladislava BezkorovainajaGroups, Conference & Event Sales Development Executive, EMEA« Butzi is a magician of great talent and exceptional speaker! »
Audrey MermillonTEDx
« With a perfect mix of entrepreneurial insights and stunning live magic, he fostered our creativity sustainably. »
Lukas KanschikJuniormanager Strategy & Business Development« His passion is contagious and his way of thinking is a source of inspiration. I highly recommend him to anyone who wants the power to innovate. »
Monica BettiHR Consultant, Talent Consultant & Trainer
« Butzi motivated and guided the team members, broadening their horizons, sharpening their critical thinking and pushing them to answer 'what if...' to every obstacle. The team is ready to launch projects that break the mold, working toward a shared goal while having fun! I RECOMMEND! »
Fanny SchlesserChief Happiness Officer« It was great, this is the third time we have called on Butzi for our sales team. »
Marie Durette
« It had been a long time since I’d been so captivated, and your talk pushed me to step outside the frame ;) »
Stéphanie Dos SantosTeam Leader / PO Chapter Lead« You really helped our employees understand how to be more playful, creative and innovative, and how to think outside the box. »
Équipe King« Engaging, entertaining and useful concepts! By far the best on presentation and positive message. The best part was the connection he made between his show and corporate innovation. »
Participants du GIFGlobal Innovation Forum (180 entreprises)
About Butzi
From professional magic to keynotes on AI and creativity
Ten years of professional magic taught him how to hold a room, make an idea visible and create moments people remember.
Butzi has performed across France and internationally, up to the stage of the Magic Castle in Hollywood. That experience taught him to read the rhythm of an audience and turn an abstract notion into a concrete experience.
Today he runs Startpoint IA, his consulting and training firm, and puts those techniques to work for leaders and teams. His keynotes on artificial intelligence, creativity and change blend content, storytelling and live magic, always in service of the message.
500+
keynotes delivered
4 TEDx
talks
2
published books
Magic Castle
Hollywood, former member
Who speaks
Two books on creativity, written by a magician
From professional magic to the stage, one obsession runs through his path: making an idea come alive so it catches attention, becomes concrete and stays in memory.
Former member of the Magic Castle, Hollywood
Discover Butzi's journey
Creativity for Magicians
The Ultimate Guide to Growing Your Own Ideas: the guide, written first for magicians, to grow your own ideas.
La Magie de la Crazytivité
The book opens the magician's reflexes to creativity and innovation at work: breaking automatic habits and changing how you look at problems.
Frequently asked questions
Does magic take up much of the keynote?
No. Live magic is about a quarter of the talk. It is never a gala act: every moment is there to make an idea more concrete and more memorable.
Is the keynote suitable for an executive committee?
Yes. The content and examples are framed with you beforehand. The format works for a leadership committee as well as for a convention of several hundred people.
Which formats and settings are possible?
On-site, remote or hybrid, for a convention, a seminar, a leadership committee or an internal event. The content is tailored to your audience and industry.
How long should the keynote be?
45, 60 or 90 minutes. The reference format is 60 minutes; the length is set to fit your programme and goals.
How do I choose between the AI keynote, the creativity keynote and the workshop?
The AI keynote helps your teams understand and adopt artificial intelligence, the creativity keynote reopens ideas, and the workshop turns inspiration into practice in a small group. Describe your context and Butzi will point you to the best format.
What happens after you click Check availability?
You share the timing, format and context of your event. Butzi gets back to you with an intervention tailored to your goals and audience.
Got an event coming up?
Share the timing, format and context of your event. Butzi will reply with the intervention that fits best.